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Pro Optix Expands Across the Bridge to Denmark

Stockholm & Copenhagen, 25 January 2017 – Pro Optix, a leading provider of core to edge fiber optical connectivity solutions, announces the opening of a new office in Copenhagen, Denmark. The step has been taken to ensure Danish customers can be provided with a high level of service and is the first step for Pro Optix to expand its presence across the bridge in to Europe.

Tom Nordin, CEO at Pro Optix, commented: “High value customer service is a priority at Pro Optix, and to achieve this in Denmark we needed to have local resources. Pro Optix have a local presence in Malmö, but from now on we have an official Denmark entity, and importantly strong focus in Denmark”.

The Pro Optix Denmark office will be led by Allan Smith, former CEO of Alcadon / MRV, who comes with extensive fiber optical solutions expertise and business development experience.

Allan, newly appointed Denmark Country Manager at Pro Optix, commented: “To get involved and drive Pro Optix into Denmark was a straight forwards decision. I was immediately impressed with the quality of the team, the expertise and product due-diligence, and importantly the aim to be the customers number one partner of choice. High levels of service and delivering beyond the customer’s expectation has long been my philosophy. I am excited about the opportunity.”

Founded in 2010, the company provides a portfolio of optical transceivers, fiber cabling, wavelength multiplexers, media convertors, and testing and measurement instrumentation for the European fiber market. Pro Optix was awarded the Super Company status by Veckans Affärer in 2015 and 2016, and the fastest growing company award by Gazelle in 2016.

About Pro Optix

Pro Optix provides a product portfolio that covers optical connectivity technologies from the core of your data centre to the very edge of your network. These include optical transceivers, fiber cabling, wavelength multiplexers, media convertors, and testing and measurement instrumentation for the European fiber market. Our customers include system integrators, telecom operators, internet service providers, city carriers and the enterprise market across all vertical sectors through our approved channel partners.

Through both our technology partners and also our own branded product range, Pro Optix delivers a significant due diligence service to ensure our customers are using technically advanced, technically robust and commercially viable products that come with high value warranties and support.

Founded in 2010 by a team with vast industry experience, the original aim was to offer a competitive portfolio of optical fiber solutions within the Nordic region, supported by a very capable service team. With time both the Pro Optix team and portfolio of products has grown as we continue to strive in delivering what our customers require. Our motivation is to be a valued extension of our customer’s team and be their partner of choice.


Contact information:

Tom Nordin, CEO, Pro Optix
+46 8 120 482 42

Allan Smith, Denmark Country Manager, Pro Optix
+45 21 41 70 07

Pro Optix Head Office
+46 8 120 477 50


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